Through the analysis of relevant literature, a brief yet informative discussion of the various benefits that have been enjoyed role of media essay a result of the media shall be presented. Haven't found the right essay? at Friday, March 06, This is at best a very irresponsible behavior by the media since most people are favorably disposed to agree with sentiments that are projected by the media, role of media essay. To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths.
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Media can be referred to a means of communication that provide people with information and they also store information. There are various types of media that are used to deliver current news and offer entertainment to people. The media is an important tool as it mostly referred to as the voice of the people. The first type of media is print media. This includes newspapers, magazines and journals. In this type of media, information is written down a bunch of paper and people get to read. The second type of media is broadcast media, role of media essay. Role of media essay includes radios and televisions.
In this type of media, information is broadcasted over electronic devices. Internet media is whereby people get information through the internet. This may include through social media sites or in websites. The main purpose of the media is to provide the people with a platform where they can be informed, educated and given insights. It has the purpose of making sure that information is given to the public in an unbiased way. The media is a very powerful tool in the modern society. The power of role of media essay media is dependent upon the roles of the media. When it comes to politics, the media is a powerful tool that is used to uphold democracy.
This is through ensuring that there is transparency in how the government is ruling. It also is powerful when it comes to economies as it is through the media that people get to learn about the threats facing the economy and people hence react accordingly. Skip to main content Skip to secondary menu Skip to primary sidebar Skip to footer Home About History Important India Categories TOU Contact Us. Media Media can be referred to a means of communication that provide people with information and they also store information. Types of Media The role of media essay type of media is print media. Footer Categories History of India History of Mughal Empire Modern History of India Important India Indian Geography Blog. About Us Report an Article Sitemap Contact Us. Terms of Use, Privacy Policy, role of media essay, Cookie Policy, and Copyrights.
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Commercialization has made a hardened rivalry in media. With a specific end goal to exceed each other print media has frequently gone above and beyond in distributing articles, main stories, and so forth on sex. Media specialists say this is one of the methods for pulling in perusers who are stuck to T. news channels, which have sprung up quickly in an ongoing past and they trust this is a shoddy type of news coverage. Nobody is flawless in this world as is the media. Here I am not corrupting the media, rather I would state there is still a great deal of degree for development by which media can raise up to the yearnings of the general population for which it is implied.
Media resembles a guard dog in a popular government that keeps government dynamic. From being only a witness it has turned into a necessary piece of our day to day lives. With the progression of time, it has turned into a more developed and a more mindful substance. The present media unrest has helped individuals in settling on an educated choice and this has prompted the start of another period in a vote based system. Remember: This is just a sample from a fellow student. Starting from 3 hours delivery. Sorry, copying is not allowed on our website.
We will occasionally send you account related emails. This essay is not unique. Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper. Want us to write one just for you? We use cookies to personalyze your web-site experience. This essay has been submitted by a student. This is not an example of the work written by professional essay writers. Get help with writing. Pssst… we can write an original essay just for you. Your time is important. Get essay help. Related Essays An Enemy of the People - An Epistemological Crisis in Disguise Essay. The State of Democracy in Africa Essay. The Sacrifices of Creating Democracy Essay. The Role of Judiciary in the Liberal Democracy Essay. Majority Voting System Explaination Essay.
The Idea of the Democratic Peace Theory in the United States Essay. The Concept of Democracy and Non-Democracy Essay. Role of civil society in democracy today Essay. Find Free Essays We provide you with original essay samples, perfect formatting and styling. Cite this Essay To export a reference to this article please select a referencing style below: APA MLA Harvard Vancouver Role of media in a democracy. Role of media in a democracy. Role of media in a democracy [Internet]. Order Now. Please check your inbox. Order now. Related Topics Federalism Essays Democracy Essays Revenge Essays Corporate Social Responsibility Essays Small Business Essays. This shall at the end help us understand the roles that the media plays in society as well as the extent to which the media has been successful in performing its duties.
As such, it shall be a worthwhile endeavor to shed some light on the benefits as well as the costs that have risen due to the presence and effects of the media in our societies. This analysis shall help in the provision of a clearer understanding on how the media affects society. The media is arguably one of the most powerful agents for change and the betterment of society. The ability of media to so accurately reflect the mood of the society and advocate for people to fight against social injustices and vices portrays the media as a tool for promoting justice, equality and harmony among the masses. In regards to this statement, the current states of affairs indicate that societies are ridden with selfishness and actions aimed at advancing individual goals.
This he attributes to the fact that the media outlets no longer providing credible information. In this regard, the audience does not buy the truth, but what prominent figures want them to believe. The author is trying to bring out the fact that media is biased. The proposed biasness has its root in the anti-intellectual and anti-democratic media. As Bernt explains, the skills and artistic nature used to present persuasive advertisements help consumers relate products to their lifestyle and preferences Texts and images represented in advertisement can signify a myriad of meanings to the viewer.
All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner Bernt Advertisement is therefore more of an educative venture than a deliberate attempt to sway the consumer in any predetermined direction since in the end; the consumers are better informed of the variety of brands that are at their disposal. Bernt suggests that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement.
Bernt further asserts that the persuasive nature of advertisements has had a great effect on American culture in regards to the relationship between working hard and purchasing power The various forms of entertainment availed e. Movies, sports, interactive programs and Music productions are very important means of relieving stress after a long day at work. In addition, they help alleviate boredom. As such, the sole agenda of such products is recreational and providing means for people to enjoy themselves and connect Bellah et al For example, through satellite television providers like DSTV people all over the world are able to enjoy the entertainment genre that best suit their preferences.
Examples include movies, sports, music and news. Truth be told, football clubs would never have gained such a strong and wide fan base were it not for the media. In regards to change in journalism, Pavlik highlights on how journalism has been affected by the transformation of the new media Fernback In his opinion, new media technologies have greatly affected the traditional perspective of journalism. This he explains by expounding on the new journalistic trends such as changes in the contents provided to the audience as news, changes in how journalists work, structural changes in news organizations and changes that have occurred in the correlations between media outlets, journalists and different audiences Fernback These changes brought about by new media technologies have to a large extent led to the contextualization of journalism; a situation whereby journalism has become less objective and practical.
According to Palvik, the new transformations being experienced in media outlets can be attributed to the availability and emergence of online infrastructure, high degree of customization, instantaneity and interactivity that characterize new media. In his point of view, Palvik believes that such developments will at the end make journalism a better tool to promote democracy Fernback Evidence of such developments can be derived from the emergence of the internet and the online architecture that supports this vast source of information. Through online encyclopedias such as Wikipedia and the various search engines, people are able to access information and learn about different issues that affect their lives. In addition, students in all academic fields are able to do more research in their designated fields and as a result, they become more knowledgeable in these areas than they would have been while using the traditional means of acquiring knowledge.
People from different countries globally are able to interact and socialize in the comfort of their homes without the inconveniencies caused by travelling as well as the enormous costs that would have otherwise been incurred. On the other hand, Preston as cited by Fernback contends that the transformations being experienced in media are as a result of political, social, economical and communication patterns rather than technological developments. Preston asserts that the interrelation that exists between social and informational sciences accompanied by non-academic and industrial literatures can be used by media so as to develop an equitable society and ensure social order Fernback In his book reshaping communication , Preston uses the aforementioned aspects to develop a model that explores the social role of information and communication in societies today Fernback In his opinion, Preston argues that our cultural, informational and social bearings are hinged not on technological advancements, but on the socioeconomic, political and communication trends that we adapt Fernback In this regard, it can arguably be stated that the role of the media in society is not determined by technological advancements, but by the socio-technical paradigm Fernback The positive view of the media has greatly been challenged with time.
As such, it has been noted for a fact that media outlets do at times express their own biased opinions which may not always be ideal or noble at that. For example, Gay Talese attests to the fact that the New York Times editor Gerald Boyd refused to print a story about an interracial wedding simply because it never emphasized on Black victimization Kramer, Meyers and Rothstein According to Gay Talese, any story that would soften the perception people had on such issues was disallowed and could not be printed Kramer, Meyers and Rothstein These actions are at times resounded with self interests and personal gains for the media houses and the corporations that sponsor them.
This subtle psychological nudges can be used to further the cause of big corporations in the form of advertisements or by politicians who want to sway public opinions for their own good. In terms of the unbiased reporting which had for a long time been viewed to be the hallmark of the popular media, it has been noted that some media reports are actually aimed at making the recipient of the information form a certain pre-determined opinion thus destroying any illusion of un-biasness Kramer, Meyers and Rothstein Media outlets can therefore set out to further some social cause which they believe in. Using the cultivation theory, Burton propose that exposure to some kinds of media often cultivate certain attitudes and values Steffen As an example, Steffen sheds some light on how Arab media has in the recent past adopted the western form of journalism and media presentation In this regard, the author states that even journalists from countries such as Egypt and other Arabic countries which has stringent media policies accept western media values such as accuracy and balance Steffen In addition, the aforementioned assertion that advertisement aired in different media outlets is aimed at making the consumer better informed has been changed by evidence which strongly suggests that advertisements are aimed at actively influencing the decision that the consumer makes or may make in future Steffen What this means is that advertisement is no longer a primary tool for marketing, instead, it has been used to combat the aggressive competition.
To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths. An especially troubling fact that revealed through various research efforts is that uncontrolled media in some instances leads to desensitization of the population on issues such as violence. Continuous exposure to media violence especially on the young and impressionable segment of the population can lead to catastrophic results as has been witnessed before in the various random shootouts that occur in our schools. Research shows that media violence encourages aggressive behavior and leads to pessimism in children Burton ; Steffen This information contradicts the aforementioned perception of the media as a guardian and propagator of social values since the compelling evidence presented by research showed that media also leads to breaking of social values and leads to a disruption of harmony through the violence it encourages.
On the same note, rampant advertisements through media outlets have in the recent past characterized modern media. These advertisements aim at influencing the consumer to maintain or develop some form of ideology Bernt
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